They are an integral part of many marketing plans, but do Open Houses really work? Here are some things agents don’t necessarily want you, the seller, to know about them.
- Open Houses Don’t Sell Houses
- It is highly unlikely that the buyer for your home will be found at an Open House. Now, I’m not saying it doesn’t happen, as I have sold a few homes at Open Houses, but it is highly unlikely. To make the most out of an Open House opportunity, it should be held within the first 5 days of your home being listed for sale or a dramatic price improvement. If you’re not getting showings on your house, an Open House isn’t the answer. (Don’t believe me? The National Association of Realtors® reports that in 2014, only 9% of buyers found the home they eventually bought at an Open House.)
- Open Houses Are A Great Source of Buyer Leads
- The main reason real estate agents hold Open Houses is to get new business. Many buyers that are driving around looking at Open Houses don’t have an agent yet, many of them aren’t even prequalified. Agents in the know who need new business hold Open Houses to hook up with these buyers. Open Houses are also held by agents-in-training as a way to gain some startup business and learn the ropes.
- Open Houses Are Used as Advertising To Secure Future Listings
- Listing Agents know that holding Open Houses gets your name out there. Sellers notice agents who are doing this and often appreciate an agent who does this “extra advertising.” I have noticed a recent movement to hold grand scale Open Houses to become known as the “celebrity agent,” thus securing more business. The moral of the story? It’s not to sell your home.
- Open Houses Are a Liability
- In this day and age, it isn’t unheard of for criminals to send in some “interested buyers” to talk up an agent while they are walking through your home and rifling through your things. At an Open House, you really have no control over who shows up and is walking through. It could be a highly qualified buyer who wants to buy your home, but chances are, it is your neighbors, “tub kickers” and potential criminals.
- Turnout At Open Houses Is A Crapshoot
- You just can’t predict turnout at an Open House. There are so many factors and no matter how well advertised it is, you still may not get a single soul to show up.
So, before you spend hours cleaning up your home, baking cookies and getting the kids and critters out, consider how effective an Open House really is. If it is a brand new listing, it may be worth it. If you are not having much luck selling, an Open House isn’t your answer, the price is.
I have lived and owned in Southern Maine for over fifteen years. I raised a family in Berwick, ME and my children attend the SAD 60 school district. When not listing and selling property, you can find me enjoying the mountains and lakes of Maine and New Hampshire. I am an avid hiker and have logged countless miles on the Appalacchian trail. I particularly like the rugged Northern Presidentials. Not only do I carry a backpack and tent on the weekends, I can also be found with my fishing pole in the water of backcountry rivers and ponds. My personal motto is “work hard, play hard!.”
I began my real estate career when my youngest son was about to enter Kindergarten. Sales has always been a passion of mine and I considered homes the ultimate items to sell. Once I got my feet wet in the field, I realized that Real Estate is less about sales and more about connections and helping others realize their dreams. I was hooked right from the beginning. I love helping both my clients and colleagues realize their dreams. Each day I walk into my office energized and ready for a new start with fresh challenges and rewards. My passion is selling expired listings- quickly and for top dollar. I focus on Southern Maine and am licensed in NH as well. Nothing makes me happier than giving homeowners hope in selling their homes where they thought there was none.
For information on buying or selling, or for any other inquiries, please email NicholeFecteau@gmail.com or call/text 207-251-9535.
2012 & 2013 Associate Leadership Council
2012 & 2013 Technology Committee Chairman
Martha Squires Award
Rising Star Award
2010 Berwick Library Committee member
2011 Berwick Recreation Committee member
2013-present Friends of the Berwick Riverfront Chairman
2013-present Berwick Trails Committee Chariman
2015-present Berwick Planning Board member
2015-present Berwick Brownfield Steering Committee member